Assistant Creative Services Director

Description

WCVB Channel 5, Boston's News Leader and a Hearst-owned ABC affiliate, is seeking an innovative and dynamic Assistant Creative Services Director to join our team. This is a rare opportunity to lead at one of the most respected and awarded television stations in the country. In this hands-on, creative production role, you will collaborate with the Creative Services Director to bring the "Boston's News Leader" brand to life. You will produce, design and execute impactful, research-driven campaigns that engage and resonate with audiences across multiple platforms, including television, digital, social media, paid media, and streaming.

The ideal candidate is a strategic leader with expert-level producing, video editing, and motion design skills. You thrive in a fast-paced, deadline-driven environment, managing multiple projects simultaneously while mentoring an award-winning creative team. Reporting directly to the Creative Services Director, you will elevate the creative vision of Boston's leading media brand and drive impactful campaigns across platforms. This is an opportunity to work for Hearst Television, one of the nation's leading multi-platform media companies in a competitive market where every impression on every platform matters.

Responsibilities:

• Collaborate with the Creative Services Director to lead the daily operations of the Creative Services team, driving creativity and operational excellence.
• Conceptualize, write and edit compelling on-air and digital promotional content, including station image campaigns, topicals, and paid social media promotion.
• Develop and execute innovative strategies to enhance brand awareness and grow market share.
• Inspire and mentor the creative team to produce best-in-market branding and promotional messaging.
• Partner with the News Department to conceptualize and deliver effective topical promotion strategies across all platforms.
• Manage station digital inventory to maximize promotional impact and reach.
• Craft and execute targeted social media marketing campaigns designed to deepen audience engagement.
• Support station promotions, special projects, marketing initiatives, and events, including responsibilities outside regular work hours.

Requirements:

• Minimum of 5+ years of experience in marketing, promotion, or brand management within a broadcast TV station, cable network, or full-service production house.
• Strong strategic thinker with the ability to manage and execute creative, high-impact projects under tight deadlines.
• Proven expertise in crafting and implementing brand messaging effectively across diverse media platforms.
• Exceptional writing skills to deliver compelling messaging, ensuring differentiation from competitors and viewer benefit.
• Expert-level technical proficiency in Adobe Premiere Pro, Adobe After Effects, and Adobe Photoshop.
• Strong leadership capabilities with a positive attitude, high-quality production skills, and a collaborative mindset to work with personnel at all levels.
• Availability for on-call duties 24/7 in response to breaking news or emergency coverage needs.
• A passion for local broadcasting and storytelling, with a strong commitment to staying informed of breaking news locally and nationally.
• Valid driver's license (hire is contingent on good driving record).
• Related military experience will be considered.

Job posted by an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER.