Putting More Political Ad Dollars on Your Books
Most experts agree that total 2022 political ad dollar spend will be as much if not more than 2020…and this is without a Presidential Election. But this money will not be delivered on Santa’s sleigh. You have to find it. And this webinar has a track record of giving stations the map to find these dollars. It is NOT a rules and regulations webinar: it is about writing more political ad dollars now. NHAB members are invited to join this free webinar presented by RDR on Tuesday, January 18, 2022, at 9:20 a.m. Topics include:
∙ An understanding of what the past few months is likely to mean to 2022 political advertising
∙ Where political ad dollars are likely to go
∙ Digital ad changes and how that effects potential broadcast sales
∙ Where digital suggests some of their previously earmarked money go
∙ Why local political dollars may be more important than national dollars
∙ Common-sensical things we forget about that cost us political buys
∙ The value of some lesser known websites and The Edmonds Political Database
∙ A key question to ask a candidate that can justify a bigger schedule
∙ Knowing how to better tell your story sans “broadcast-ease”
∙ The value of database qualitative
∙ An intro letter template designed to get candidates to meet with you
∙ A Lowest Unit Rate Template tool that actually works
∙ The often overlooked danger of social media, political advertising and low rates
∙ Ideas for upsells and new non-political business because of 2022 being an election year
∙ Political ad copy help, including a source for thousands of political ads
∙ And this is broadcasting, so of course, “and more!”
Click to register for Putting More Political Ad Dollars on Your Books.