August 1, 2016 – Advertising helps generate $25.9 billion or 16% of New Hampshire’s economic activity.
That’s one of the conclusions of a report generated by the National Association of Broadcasters (NAB). Every million dollars spent in advertising supports 67 jobs in New Hampshire.
NAB has created a page on their website with more specific data relevant to New Hampshire’s advertising climate. You can access that page here, including specific stories of how New Hampshire broadcasters are serving their communities. Currently featured are articles on iHeartMedia’s fundraising campaign for veterans in Manchester…the WBIN-TV gubernatorial debates…and the political coverage offered by Hearst Television’s WMUR-TV.